high-profile takeover caught the attention of top business writers, who expect
the deal to inspire more investment in Israeli tech companies, as Google's
funds are parlayed into a new wave of spinoff projects.
...with the acquisition of Waze by Google, BDS activists will surely now
be in the unenviable position of having to boycott the world's top internet
search tools or be exposed for their hypocrisy.
(Google is currently used in 67 percent of
internet searches. Its closest competitor, Microsoft's Bing
which is used in 17 percent of all searches, is also BDS unfriendly, given
Microsoft's substantial investment in Israeli R&D).
harmful effects of BDS to the Palestinian economy have been well documented,
such as in this JTA story from
Februaryabout how BDS threatens the livelihood of some 900
Palestinians from the West Bank and east Jerusalem who work for the Israeli
do-it-yourself soda company SodaStream.
has indeed been one of the prime targets for BDS campaigners in Australia and
On June 1, when a band of anti-Israel activists roamed through a
mall in Brisbane, pulling Israeli products off shelves and creating
a disturbance that required the police to clear, SodaStream was among a
handful of products they targeted.
how's that boycott going? Well, SodaStream beat earnings
estimates once again in Q1 2013, posting "strong
growth" in Australia and notably Europe. It has just raised its projected
earnings for the year by about 10 percent. This, in spite of setbacks in Japan
unrelated to BDS that have held back its Asia/Pacific sales totals for the quarter.
Investors continue to be bullish on SodaStream. The company's stock just hit a
52-week high, fuelled by rumours that the company may follow Waze as Israel's
next big takeover target - this time by either Pepsi or Coke.
continued success of SodaStream - not by some subjective analysis but by the
cold, hard sales figures that financial advisers depend on - is the most
compelling evidence that BDS remains the fringe movement that it always was and
an abject failure.
light of this very obvious failure, there stands a chance that BDS organisers
may rethink their focus on SodaStream as counterproductive to the illusion of
growing success they are trying to create (much as Brisbane's BDSers appears to
have removed a boutique shoe store that stocked an Israeli product from its "BDS
Walking Tour" itinerary this time around after experiencing a backlash of
overwhelmingly negative publicity that surrounded its bullying
tactics on its last tour.)
is a cowardly and duplicitous intimidation campaign that lies constantly about
its so-called "victories" (often taking credit for things entirely
unrelated to the boycott)...
Yet it also lies equally about its goals. While it
claims to want to use the boycott to pressure Israel to improve its treatment
of Palestinians and its promoters often obfuscate whether the movement supports
a two-state or one-state outcome for Israelis and Palestinians, in private most
of its prominent supporters freely admit the aim is to delegitimise Israel in
order to undermine its very right to exist.
goal behind BDS was most recently driven home by Palestinian Red Crescent
official and activist Mona El Farra in a lecture before
Palestinian supporters in Perth on June 4.
push for a one (Arab) state to replace Israel was on display at the fourth
annual BDS conference in Bethlehem last weekend, when leader Omar Barghouti
demanded, among other things, a Palestinian "right of return" to
pre-1967 Israel as a precondition for "peace", espousing the extreme
Palestinian position which asserts that Israel should be forced to demographically
undo its Jewish majority and become, in essence, a Palestinian state.
BDS activists like to present themselves to the media as "peace
activists", this is also meaningless doublespeak, as Barghouti also made
clear that his movement rejects negotiations with Israel, even if Israel
renewed a freeze on construction in its West Bank settlements and agrees to
withdraw completely to its pre-1967 boundaries. He makes it abundantly clear
that he sees delegitimisation of Israel through BDS as an end in itself, not a
means to change Israel's policies.
only way to ensure the Palestinians secured all their rights is through the
non-violent "resistance" of a full boycott of Israel.
is also a campaign that has often crossed the line between anti-Israel and
year, BDS activists in Melbourne planned a protest in front of a prominent
synagogue. The organisers were eventually shamed into cancelling the
recently, BDS activists have harassed Jews attending synagogue in Boulder,
Colorado as AIJAC's Daniel Meyerowitz-Katz has blogged.
are hardly exceptional examples. As an incident with an Australian BDS Facebook
page illustrated last
month, while all BDS supporters are not antisemites, its fair to say
that nearly all antisemites are BDS supporters.
the preponderance of evidence that BDS harms, and not helps the chances for
peace by weakening moderates, BDS activists have found the need to resort to
deception in their attempt to market their ideology to the mainstream.
hasn't been easy for them. BDS activists crave validation that their methods
are working in order to build morale and recruit more supporters. When the
evidence says otherwise, they naturally seek to create an illusion of success.
It's impossible for them to make the case that their campaign has made even the
slightest dent in SodaStream. For this reason, it stands to reason that sooner
or later, they will be compelled to shift their focus and prey upon far poorer
performing companies - or more likely, bully more small businesses - in order
to maintain this deception.